Want to enjoy Breakfast at Tiffany’s? Now you can at ION Orchard
In the current Tiffany & Co. entrada, actress/model Elle Fanning walks upwardly to a Tiffany window to adore its contents while sipping from a coffee cup.
The scene is a nod to the opening sequence of the 1961 classic Breakfast at Tiffany'south, except Fanning, unlike the film's protagonist Audrey Hepburn, is not munching on a croissant.
Even so, cheers to a calendar week-long collaboration between the American jeweller and homegrown French café chain Tiong Bahru Baker, visitors can recreate their very own Breakfast at Tiffany's moment, complete with croissant and all.
From Aug 27 to Sep 3, 10am to 2pm, a coffee cart outside Tiffany's ION Orchard bazaar will serve complimentary java and croissants.
All visitors have to do is post a photo of the coffee cart with the hashtags #tiffanypaperflowers and #tiongbahrubakery to enjoy the refreshments.
Too the cart and cups being rendered in Tiffany's signature Robin's egg blue, the collaboration also features archetype references to New York Metropolis, including bodegas filled with buckets of paper flowers, paperboy bicycles and Tiffany Blue traffic cones.
Visitors can also venture to the café'due south original location on Eng Hoon Street, Tiong Bahru, to savor the coffee and croissants. A similar setup or 'takeover' was unveiled to the media at 9am on Monday (Aug 27).
The publicity stunt was conceived to gloat the launch of the Tiffany Paper Flowers collection on Sep one.
According to a Tiffany spokesperson, the New York launch in May 2022 witnessed a similar stunt.
"Nosotros had java carts, takeovers in the subway, bodegas and all things New York," the spokesperson told CNA Lifestyle. "When we wanted to launch in Singapore, nosotros don't have bodegas like we do in New York, and the subway in New York is very different from our Singapore subway.
"(So we idea of doing) a takeover of a neighbourhood, and what's a more than famous neighbourhood than Tiong Bahru? And the most famous thing in Tiong Bahru is Tiong Bahru Bakery. Past combining our famous Breakfast at Tiffany's with the famous coffee and croissants from Tiong Bahru Bakery, nosotros idea we had a existent winner."
The fine jewellery collection, which includes bracelets, earrings, necklaces, pendants and rings, marks the design debut of Tiffany'south Chief Artistic Director Reed Krakoff. It is likewise the brand's first fine jewellery drove since 2009'southward Tiffany Keys.
Krakoff was appointed to the post in February 2017. The erstwhile President and Executive Creative Director of Double-decker is known for his Midas touch. Revenues of the American manner characterization increased from US$500 million (S$682 one thousand thousand) to US$5 billion during his 16-year tenure.
In line with Krakoff's ethos of everyday luxury, the pieces are meant for daily use, not only for special occasions.
Inspiration for Krakoff's design came from simple arts and crafts projects in which bloom petals are cut from paper and pinned together.
Fashioned from platinum, the asymmetrical floral motifs are embellished with white pavé diamonds. On some pieces, they are accentuated past splashes of blueish tanzanite or xanthous diamonds.
Available at all the brand's points-of-auction in Singapore – including ION Orchard, Ngee Ann City, Marina Bay Sands and Changi Airport – the collection is priced from Southward$iv,100 for a pendant to S$565,000 for a necklace.
But only ION Orchard volition accept the java cart "because the location of ION right on Orchard Road at the corner is so iconic," the spokesperson explained.
Tiffany also more than welcomes visitors who come up dressed every bit Hepburn'southward iconic character Holly Golightly.
"Nosotros're not asking anyone to wearing apparel up," said the spokesperson. "But there are always neat fans of the moving-picture show who dearest to make it character. Then nosotros welcome them to come downwards to either location to get a coffee and croissant, and of course to post on Instagram."
Source: https://cnalifestyle.channelnewsasia.com/style/tiffany-and-co-paper-flowers-fine-jewellery-singapore-ion-238261
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